Aviator, one of the most popular crash genre games belonging to Spribe, signed several famous UFC fighters as brand ambassadors recently. According to the announcement, this was the next big move towards making the crash game more popular among sports audiences all over the world.
Key UFC Fighters Representing Aviator Game
Spribe’s collaboration with the UFC has led to the appointment of several notable fighters as brand ambassadors for Aviator. Such partnerships are meant to take advantage of the global fan base the athletes enjoy in promoting the game across various markets.
Alex Pereira
In January 2024, Spribe announced a partnership with two-weight class UFC champion Alex Pereira. The deal will see Pereira feature as the Aviator brand ambassador in marketing campaigns as well as promotional content to get a hold of his vast fan base for Aviator.
Merab Dvalishvili
Merab Dvalishvili, the top contender in the UFC bantamweight division, became the second official Aviator game ambassador in April 2024. Dvalishvili’s association with Aviator includes participation in various promotional campaigns, tapping into his growing fan base.
Johnny Walker
In June 2024, Johnny Walker, a Brazilian UFC light heavyweight fighter, joined the ranks of The Aviator brand ambassador list. A key part of his work is reaching players worldwide, but he will put extra emphasis on Latin America due to his Brazilian roots being so crucial in appealing to fanbases.
Jully Poca
Spribe expanded its Aviator game brand ambassador list by partnering with Jully Oliveira “Poca”, a Brazilian boxer and social media influencer. This happened in August 2024. Such collaboration aims to introduce Aviator to a broader audience, including female gamers and fans of boxing.
What This Partnership Means for Aviator’s Future
This deal has placed Aviator in front of an incomparably bigger audience. In cooperation with globally renowned UFC athletes, Aviator will increase its exposure across all international markets considerably. The partnership is improving the awareness of the game in North America, Brazil, and Eastern Europe, where UFC events are big sensations.
This collaboration with UFC fighters will also grant Aviator increased credibility in the eyes of future players, especially the most avid fans of combat sports who enjoy immersive interactive gaming experiences. What’s more, such high-profile exposure allows more and more players the chance to discover the unique appeal of Aviator, such as its multiplayer elements and competitive leaderboards.
The benefits of this collaboration go beyond brand visibility; it fosters a community where UFC fans can connect with the game, creating a crossover appeal that is expected to boost long-term engagement. With UFC’s global fan base and Aviator’s exciting mechanics, this partnership positions the game for continued growth in the iGaming sector.
The Impact: New level for Aviator by Spribe
The deal with UFC athletes opens a new chapter in Aviator’s strategy related to market development. The collaboration is part of the large-scale plan concerning the expansion of Aviator’s influence in the sports world and among online gamers.
Spribe’s decision to partner with AC Milan also demonstrates how the company is looking to broaden its appeal across different sports. These cross-sport collaborations provide a unique branding strategy that positions Aviator as an innovative and exciting brand in the iGaming industry. The game has already gained significant traction, with over 12 million active monthly players.
Going forward, Aviator’s partnership strategy is only going to continue to expand. Whether further UFC collaborations or other possible partnerships with athletes from other sports, Aviator positions bright prospects ahead. One example is planning to sign a new representative person as the Aviator app brand ambassador. While there is more evolution in the market, high-profile collaborations such as this one and a global player base continue to develop for Aviator.